Founded in 1996, I Nuovi began as a private limited company based in Singapore with the goal of creating a high quality professional makeup line. Banking on his biochemical and product design education, and working with top professional makeup artists in Asia and America, founder Wayne Loh embarked on a journey to create a unique makeup line that would take the industry by storm. After years of intensive research and development, a new name in beauty is born - I Nuovi.

In line with their minimalist philosophy, all products are formulated fragrance-free, non-comedogenic and without any animal-derived ingredients.

www.inuovi.com